Posted by on March 12, 2013
Since, in my portfolio section, I am showing a recently completed pink bathroom update, I thought it would be interesting to add this charming story about Style Icon, Mamie Eisenhower, and her contribution to the pink bathroom. My clients, owners of ”the pink bathroom” we just remodeled, had been quite reluctant to part with it. Every room in their house was quite smart and up to date…and then there was “the pink bathroom.” For the twenty years I have known them we always talked about the bathroom, looked in there…thought, one of these days…but no one ever seemed to be ready to part with it for some reason or another. Now I think I get it…
Save the Pink Bathrooms.Mamie Eisenhower: Unwitting creator of THE iconic color of the 50s, “Mamie Pink”
July 5, 2009 by 50s Pam
Mamie Eisenhower: Library of Congress image
MAMIE PINK: The iconic decorating color of the 50s, arguably. Ubiquitous in fashion as well as bathrooms and kitchens. The mid-century trend to pink seems to have come directly and irrefutably from Mamie Eisenhower, first lady from 1953 to 1961. Pink was Mamie’s favorite color. She wore a pink gown with 2,000 pink rhinestones to Ike’s inauguration. Ike sent her pink flowers every morning. Her bathroom in Gettysburg was pink down to the cotton balls. She re-decorated the private quarters in the White House in pink. So much so that reporters called it the “Pink Palace.” The color also seems to have been known as “First Lady Pink.” As a result of all this pink-think, there was probably no question that American women (and marketers) would pick up on it. It also was a color trend right in line with the exuberance of the time — and even supportive of the return of women to the home after WWII and their complete remaking of the American domestic landscape.
In fact, my own informal research from scouring marketing materials from the period indicates that pink kitchens and baths arrived solidly in ’53, reached a total frenzy in 1957, then pretty rapidly started to fade after that, as other trends took hold. A typical adoption curve for a trend like this.
Save the Pink Bathrooms. …membership only a click away.